Find the opportunity
Account development, needs discovery, opportunity identification, pipeline thinking and disciplined follow-up.
Account Executive • B2B Sales • Tech
I turn business needs into commercial momentum.
B2B sales and business development professional with 9+ years across full-cycle sales, account development, complex negotiation, stakeholder management and high-value transactions — now focused on technology-led growth.
01 / Positioning
Sales by instinct. Structured by process.
My background spans real estate, institutional accounts, wholesale sales and team leadership. The common thread is simple: understand the real need, align people around value, keep momentum through complexity, and execute.
Build the case
Multi-stakeholder processes, tailored solutions, commercial discussions, objections and negotiation around value.
Grow the relationship
Key-account relationships, retention, expansion opportunities and cross-functional execution after the initial agreement.
02 / Role fit
One commercial foundation. Built for Tech Sales.
Choose a lens to see how the same experience maps to the role.
Account Executive
Discovery → decision → close
My AE approach is consultative: understand the problem and business impact first, qualify the decision path, connect the right capability to the need, and keep the process moving without forcing the sale.
Relevant strengths
03 / Experience
Built in demanding, real-world sales environments.
Experience where commercial judgment, trust and execution matter — not just presentation.
2022 — Present
Real Estate Sales & Customer Relations Manager
Sadot Entrepreneurship
Own full-cycle commercial sales, coordinate multi-party transactions worth tens of millions of ILS, build stakeholder relationships, and lead a 16–20 person team supporting customer-facing execution.
2019 — 2022
Institutional & Business Account Manager
Newpan
Managed and developed institutional and business accounts, identified new commercial opportunities, negotiated with key accounts, and coordinated complex customer projects across internal stakeholders.
2018 — 2019
Store Operations & Wholesale Sales Manager
A. Geva Electrical Supplies
Managed B2B and retail sales relationships, owned sales processes from need to completion, and worked closely with ownership on commercial priorities, revenue and profitability.
2013 — 2017
Combat Soldier & HMMWV Fleet Operations Supervisor
IDF — Givati Brigade
Managed operational readiness of approximately 85 HMMWV vehicles and supervised 2–3 soldiers in a high-accountability environment.
04 / Selected work
Don’t just read the CV. See how I think.
Practical work samples built to demonstrate discovery, qualification, business-case thinking, pipeline discipline, negotiation and commercial strategy.
Featured case study • Tech Sales
Account Executive Sales Portfolio
A practical B2B sales work sample covering ICP and buyer personas, account research, prospecting, discovery, qualification, business cases, solution-based demos, pipeline management, objections, negotiation and closing.
Commercial Partnerships Portfolio
Partner prioritization, qualification, mutual value, stakeholder alignment, launch logic, measurement and a 30/60/90-day execution plan.
View work sample ↗Full CV
Experience, commercial scope, leadership, account development and transaction ownership in one ATS-friendly document.
Open CV ↗05 / LinkedIn writing
Learning in public. Thinking in systems.
A selection of my writing on B2B sales — discovery, qualification, value and the sales process. Each post opens on LinkedIn.
LinkedIn • Post 01
What actually happens in a B2B sales cycle?
Research → Prospecting → Discovery → Qualification → Demo → Objections → Negotiation → Closing → Expansion.
LinkedIn • Post 02
Discovery isn’t a product pitch.
Understand the customer’s world before talking about the solution. Good discovery makes the next conversation relevant.
LinkedIn • Post 06
What makes an opportunity actually qualified?
Interest is not qualification. Problem, impact, priority, decision path, stakeholders, budget and timing create a real opportunity.
06 / Approach
How I move an opportunity forward.
The goal is not to force a sale. It is to understand the problem, create a credible decision path, and earn the next step.
UnderstandWhat is happening, why it matters, and what changes if nothing is done?
QualifyPriority, impact, stakeholders, decision path, timing and commercial reality.
ConnectTranslate the need into a relevant solution or partnership value proposition.
AlignResolve objections, coordinate stakeholders and negotiate around mutual value.
ExecuteClose clearly, launch with ownership, measure outcomes and identify expansion.
07 / Contact
Building something that needs commercial momentum?
I’m focused on Account Executive and B2B technology sales roles, with Account Management and Business Development as adjacent strengths.
Rishon LeZion, Israel • Hebrew / English / Arabic